Ludhiana: College of Fisheries (COF), Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) is conducting various activities to create public awareness about nutritional benefits of fish and fisheries products under Fish Consumption Promotion Drive. Fish contributes about 15% to the total animal protein consumed globally, but its per capita annual consumption is as low as 0.4 kg in Punjab, against the national per capita consumption of about 9 kg in respect to its fish-eating population. Hence, university intends to promote consumption of fish among non-veg population of Punjab so as to include a PUFA rich complete protein food item in their plate for boosting immunity, improving memory, augmenting vision, promoting brain development, lowering cholesterol and protecting heart health, informed Dr. Meera D. Ansal, Dean, COF (GADVASU).(MOREPIC1)