JALANDHAR: 'Disha- an initiative' being run under Bowry Memorial Educational and Medical trust organised a webinar on the occasion of World Breast Feeding Week. Dr. Nupur Sood highlighted the importance of mother's feed for new born infants. Mother's feed is the best diet for them. Every child must be given mother's feed from first day of birth till six months. Every year from August 1 to August 7, 'World Breastfeeding Week' is celebrated in the world. Theme of this year is - " "Protect Breastfeeding: A Shared Responsibility."