Life Style

Watching sexual objectification of women makes you sexist

Agency | January 07, 2017 03:40 PM

London: Regularly watching television shows, films or advertisements that sexually objectify women and degrade them can may make you a sexist person, researchers say.

The findings showed that when people get habitually exposed to bikini-clad models draped over sports cars or scantily dressed actresses on television, they tend to see the female sex as a mere sexual object.

Such exposure makes them less likely to take a collective stance against such degrading exposure.

"The chronic exposure to objectifying media might lead to the dangerous assumption that such female portrayal is the norm, thus further reducing people's likelihood to react," said lead author Francesca Guizzo of the University of Padova in Italy.

Women are far more likely than men to be hyper-sexualised in advertisements, magazines, films and television, which influences the way women are treated in the society. This also affects women's psyche as well as their sense of self-worth, the researchers said.

"In many western countries, we are accustomed to being exposed to media images of undressed and sexy bodies often used as decorative objects or instruments to attract new consumers," Guizzo added.

 

The study emphasised the need to raise willingness in women to support protest action against female sexual objectification in the media.

According to researchers, sensitising campaigns could represent, at least for women, a powerful tool to raise awareness against sexualised images and unrealistic beauty ideals that are regularly shown on television and to motivate individuals to engage in collective action aimed at improving media portrayals of women.

The study was published in the journal Sex Roles.

 

Have something to say? Post your comment
Must Read
Former Mayor of Jalandhar, Surinder Mahey files nomination from Jalandhar (West) as  an Independent
Former Mayor of Jalandhar, Surinder Mahey files nomination from Jalandhar (West) as an Independent
 Importance of Blood Donation : Donate blood, stay healthy and save life!
Importance of Blood Donation : Donate blood, stay healthy and save life!
AAP expands organizational structure, appoints new office bearers
AAP expands organizational structure, appoints new office bearers
A PCS Officer transferred by Election Commission
Former General Secretary of SGPC, Sukhdev Singh Bhaur joins AAP
Former General Secretary of SGPC, Sukhdev Singh Bhaur joins AAP
AAP candidate Dr Sanjiv Sharma files nomination papers from the Jalandhar Central constituency
AAP candidate Dr Sanjiv Sharma files nomination papers from the Jalandhar Central constituency
Congress candidate from Jalandhar Central Rajinder Beri files nomination
Congress candidate from Jalandhar Central Rajinder Beri files nomination
Sukhbir Singh Badal announces Gurpartap Singh Tikka as party candidate from Amritsar South
Sukhbir Singh Badal announces Gurpartap Singh Tikka as party candidate from Amritsar South
SAD candidate Sarabjit Singh Makkar Files nomination from Jalandhar Cantonment constituency
SAD candidate Sarabjit Singh Makkar Files nomination from Jalandhar Cantonment constituency
Massive show of strength by Joginder Singh Mann during filing of nomination papers
Massive show of strength by Joginder Singh Mann during filing of nomination papers
AAP Candidate HS Walia files nomination from Jalandhar Cantt constituency
AAP Candidate HS Walia files nomination from Jalandhar Cantt constituency
AAP’s “Broom” is shown as election symbol for Independent Candidates in Jalandhar
AAP’s “Broom” is shown as election symbol for Independent Candidates in Jalandhar