Life Style

Now a male face to endorse cosmetic brand Maybelline

Agency | January 06, 2017 02:42 PM

New York:Cosmetics brand Maybelline New York has appointed American YouTube star Manny Gutierrez as its first male ambassador.

Gutierrez, who has drawn more than two million followers to his YouTube channel since he started posting makeup tutorials in 2014, stars in the brand's new That Boss Life campaign, reports theguardian.com.

Gutierrez announced the news via an Instagram post, saying he was honoured and thrilled.

He posted: "2017 you are off to an amazing start OMG! So excited to finally announce that I am part of the Maybelline Big Shot Mascara campaign! Honestly I couldn't be more honoured thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."

Gutierrez, who has a Makeup Geek eye shadow palette and an Ofra lip set named after him, is part of a new wave of "beauty boys" -- male-identifying make-up artists who post bold, colourful and elaborate looks on social media.

 

Have something to say? Post your comment
Must Read
Punjab Armed Police declares results for the post of BPT-2017  PPA/ Phillaur & Armed Police Cadre ( results attached )
Punjab Armed Police declares results for the post of BPT-2017 PPA/ Phillaur & Armed Police Cadre ( results attached )
Capt Amarinder asks Health Minister to initiate steps to issue show-cause notice to Chintpurni
Capt Amarinder asks Health Minister to initiate steps to issue show-cause notice to Chintpurni
BSF Seizes Two KG heroin in Soft Drink Bottle at Indo-Pak Border
BSF Seizes Two KG heroin in Soft Drink Bottle at Indo-Pak Border
Repeated Police transfers demoralizing police- Phoolka
Repeated Police transfers demoralizing police- Phoolka
Mehbooba Govt bans social network for one month to control ‘social’ unrest in Valley
Mehbooba Govt bans social network for one month to control ‘social’ unrest in Valley
Akali Sarpanch beaten to death, Four Congressmen booked
Akali Sarpanch beaten to death, Four Congressmen booked
Revenue officers to inspect field offices to maintain the decorum
Revenue officers to inspect field offices to maintain the decorum
No need to fuel this anymore: Sonu Nigam on azaan row
No need to fuel this anymore: Sonu Nigam on azaan row
Apple to offer free coding, art classes globally in May
Apple to offer free coding, art classes globally in May
AAP alleges widespread EVM tampering for BJP's civic poll win
AAP alleges widespread EVM tampering for BJP's civic poll win
Apple plans to use micro-LED in 2017 Apple Watch 3
Apple plans to use micro-LED in 2017 Apple Watch 3
AAP trailing, leaders reach Kejriwal's house
AAP trailing, leaders reach Kejriwal's house