Business

Akshay Kumar to endorse Tata Motors' commercial vehicles

Agency | December 27, 2016 01:29 PM

Mumbai:Bollywood star Akshay Kumar has been appointed brand ambassador for automobile major Tata Motors' commercial vehicle business unit.

The 49-year-old star will take on his new role at the launch of Tata Motors' latest offering in commercial vehicles, slated in January 2017.

"No one understands Indian trucking better than Tatas and there couldn't have been a better and more apt brand to promote. It was fun being in the driver's seat of one of those monster machines, during a product shoot," Akshay said in a statement.

The brand association with Akshay for commercial vehicles will be supported by a multi-media campaign, beginning in the first week of January. Besides products and solutions, he will be actively involved in a host of marketing and customer experience initiatives to be rolled out by the company.

"Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors' Commercial vehicles business," said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors.

Talking of their customers, Pisharody said: "Today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well."

The "Rustom" star also announced about his association with the brand, on Twitter.

"Trust, reliability and forward-moving are synonymous with Tata Motors. Honoured to be associated with a brand most of us have grown up with," he tweeted.

 

Have something to say? Post your comment
Must Read
For the first time in Punjab, DC uses his power to suspend a Head Constable
For the first time in Punjab, DC uses his power to suspend a Head Constable
Former Punjab BJP Chief Kamal Sharma suffers cardiac arrest
Former Punjab BJP Chief Kamal Sharma suffers cardiac arrest
Mining Mafia: Five cases registered in Hoshiarpur for illegal mining
Mining Mafia: Five cases registered in Hoshiarpur for illegal mining
Will appointment of CPSs bring anything good for “financially crunched” Punjab? What about the much needed ‘austerity’ measures by Captain Di Sarkar?
Will appointment of CPSs bring anything good for “financially crunched” Punjab? What about the much needed ‘austerity’ measures by Captain Di Sarkar?
Good news for Congress MLAs, who are aspirant to become cabinet ministers ,Punjab Cabinet expansion soon
Good news for Congress MLAs, who are aspirant to become cabinet ministers ,Punjab Cabinet expansion soon
'Amarinder emerged as a model for a dispassionate biography'
'Amarinder emerged as a model for a dispassionate biography'
Traffic Cops’ chaos was a conspiracy hatched by an IPS Officer to destabilise me: Ludhiana Police Commissioner
Traffic Cops’ chaos was a conspiracy hatched by an IPS Officer to destabilise me: Ludhiana Police Commissioner
One BDPO and a Punchayat Secretary of Punjab suspended for alleged fruad
One BDPO and a Punchayat Secretary of Punjab suspended for alleged fruad
25 IAS and One PCS Officer transferred in Punjab
25 IAS and One PCS Officer transferred in Punjab
  Vigilance Bureau Punjab pulls up its socks to fight corruption tooth & nail
Vigilance Bureau Punjab pulls up its socks to fight corruption tooth & nail
Ashwani Sekhri returned official vehicle to STC
Ashwani Sekhri returned official vehicle to STC
All traffic cops of Ludhiana refuse to manage traffic in protest against forcible retirement of their three colleagues
All traffic cops of Ludhiana refuse to manage traffic in protest against forcible retirement of their three colleagues